Asahi to acquire Fuller's for £250m
25 January, 2019
Asahi Europe has agreed to acquire the entire beer, cider, soft drinks and distribution business of Fuller, Smith & Turner PLC for £250m on a debt free, cash free basis.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
